The Journal of Business & Retail Management Research (JBRMR) is proud to have a growing international reputation as a scholarly journal. It sets out to ensure that academics from across the world have a credible vehicle for disseminating their research papers. Those seeking fresh and original articles, particularly in relation to the retail sector will find the journal an invaluable resource. The JBRMR is published two (2) times a year and is a journal of the Centre for Business & Economic Research (CBER).